Sunday, August 17, 2008

Understanding Affiliate Marketing - What's it All About?

Most people who encounter the phrase, affiliate marketing, are puzzled as to what it means. "What's affiliate marketing?" they ask. It's a question I'm often asked when I tell people what I do for a living. Most seem interested but have only a very vague idea of what affiliate marketing is. It may be that you've heard of affiliate marketing from a friend and perhaps also is wondering what exactly it means. In which case,read on, I'll attempt to explain it as well as I can. After this explanation of what affiliate marketing is,you may want to give it a try.

Affiliate Marketing- what it is

Put simply, in affiliate marketing you promote other people's products, and if,after reading your promotion, a person buys the product you promote, you'll earn a percentage of the purchase price. It's simple, isn't it? It's certainly simple, but some get confused over the phrase,affiliate marketing. Some people think that they need to come up with their own product and sell it to others, or that they need to buy the product first and then sell it for a profit. Both are not true.

What is true is that many businesses and individuals are looking for people to promote their products. They want to sell, as quickly and as many of their products as possible, and one of the best and most cost-efficient ways for them to do this is through affiliate marketers.The affiliate marketers promote the product,through their websites, articles ,or through word of mouth,etc.. People,after reading,or after hearing of the promotions, may then buy the product. For the promotional work done, the affiliate marketer gets a slice of the purchase price.

How Does it Work?

In a nut shell, affiliate marketing works like this: Register yourself in an affiliate marketing program, eg, Clickbank. Then hunt around for products to promote. Select a product, (or products, depending how many you're comfortable with promoting), and then start promoting it. Take note of the special URL you're given for each product and ensure that this URL is inserted in the webpage or article where the promotion is done. This special URL ensures that you'll get your commission when someone buys the product through your webpages or articles. The manner in which you promote the product is entirely up to you. Most do their promotions through their websites or through articles submitted to article directories.

How much can I earn?

The answer to this question depends on a few variables. It depends on how well you do the promotion, and also what percentage of the purchase price the merchant, (ie the seller of the product), gives you, the affiliate marketer. Some marketers earn only $25 a day, others about $2000 a day. It's conceivable that they would be others who'll be making considerably more than $2000 a day. All that needs to be done, is have a winning formula, either by design,trial and error, or stumbled upon by accident,etc..and then simply repeat the winning formula over many websites, articles, etc...Generally, your earnings would be proportionate to the time and effort you put into affiliate marketing.

How easy is it to enter into this business of affiliate marketing?

A few years back, say five, it would be difficult to do. However, now, with so much software in the market that facilitates web page designs, so many article directories to submit articles to, so many social networks around,with so much user friendly internet infrastructure developed, affiliate marketing is easy to get into.But the key to success lies not only without, but within a person. How much perseverance, persistence, willingness and ability to learn the person possesses.



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